Overview:
TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide.
Job Title: Marketing Content Writers
Location: Remote
Duration: 24 Months
Job Type: Temporary Assignment
Work Type: Remote
Job Description
Required Skills:
Ability to write blog content across a wide range of topics, adhering to outlined best practices, brand voice, and brand standards
Ability to write all aspects of a post in multiple formats, including:
Article body copy
Interactive in-post infographics
Catchy article headlines
Organic social media post copy driving to article
SEO Optimization:
Utilize provided SEO keywords to research and write content with organic optimization in mind
Topic research and citation:
Perform third party research and review trends from competitors in digital content space to ensure written articles are relevant to today's marketplace, are cited and are fact-checked
Conduct interviews with subject matter experts, ghost-write content, and/or bylining their articles
Ensure compliance with Connections Academy's brand standards and style guide
Embrace a constructive-feedback culture: Accept and implement feedback in a timely manner and apply feedback forward to future work
Self-Motivation:
Ability to work collaboratively with internal team's project manager, communicating early and often bandwidth and expectations.
Additional Job Details
Formal writing samples of previous blog articles, thought leadership and/or SEO-optimization projects must be submitted along with resume
Five (5) to seven (7) years of experience writing and editing digital marketing content, namely for blogs
Knowledge of and experience with crafting content for SEO, including optimizing writing for SEO/SEM, especially SEO to drive clicks, conversions, and returning users
Writing for the web that is persuasive, conversational, and that leverages catchy headlines, linking strategies, brevity when needed, and CTAs
Excellent writing, editing and proofreading skills, including knowledge and adaptability of editorial style guides and tone
Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs
Excellent verbal and written communication skills, and ability to handle situations with diplomacy and a professional demeanor at all times.
Ability to consult with internal constituents and draw information from others; produce written materials as required with permissions & legalities
Understanding of/interest in current and future digital trends across platforms
Must have SEO marketing knowledge, and know how to write for an SEO marketing blog, meant for specifically for organic traffic (80% of their web traffic).
Do not need to be SMEs in anything in particular, but need to be able to conduct their own research, be adaptable to match brand voice, and be flexible.
Individuals with experience writing for Sales is not applicable.
Organic, top of funnel work.
Someone who has experience working directly within a similar space (education blogs, not so much a "personal" blog or voice) would excel in this role.
Experience with Microsoft 365, Word (online version, not just desktop), Sharepoint, etc.
Experience with Project Management tools nice to have (currently utilize a platform called Work Zone that is similar to Asana).
Must include a portfolio of previous writing work in the past.
One interview and then manager will provide a writing assessment to those she is interested in moving forward with.
Preferred Qualifications:
Solid background in SEO and SEM principles and methodologies
Demonstrated knowledge and familiarity of search engine optimized sites that rank high on major search engines for relevant keywords
Strong knowledge and understanding of current trends in digital media / social media
Proactive and self-motivated with the ability to work across functions
Minimum Education Requirement
Five (5) to seven (7) years experience writing and editing digital marketing copy/content, namely for marketing blogs or other top-of-funnel marketing initiatives.
TekWissen Group is an equal opportunity employer supporting workforce diversity.
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